Identify the
Decision Maker(s)
•Politics
make the business go around
•Many
decisions are made based upon politics not on technical features
•Sell
to the decision makers / budget holders
•The
inner circle (decision makers):
–The real
power structure in a company
–Has nothing
to do with formal titles
–They approve
budgets and product directions
–There are
inner circles all around a company (department/corporate)