1. Plan for Results
•The Results I
want when I finish the demo
–“Excite them about our product, so they will want consulting”
–“Following the demo they will select us as a
finalist”
•How I know I
succeeded
–“The prospect asks for a trial”
–“They ask our salesperson to set up client site
visit”
•Target your
Audience
–(Execs, Mgrs., Users, Tech., Other)
–What is your Audience’s language
–The more diverse your audience the harder it is